Law firms need one thing above all else: a website that instills trust and brings potential clients to your business. To help you SEO optimize your website or blog for Google today, I’d like to give you 7 tips that will help you generate more traffic in the long run. My tips refer to the optimizations you can make for each individual article. In another article you’ll find an SEO guide for pictures and a checklist to download.
1. Fill in the metadata
An absolute must-have for search engine optimization. The metadata describes your content more precisely, both for Google, and for your readers. First, there is the meta title, which contains the heading of your article (or a different shorter heading). The Meta-Description provides a crisp short description of your content. Your keyword is also one of the three most important metadata.
Google reads this data and uses it. For your readers it becomes visible in the search engine results. This headline and the small teaser are the first impression of your website, even before you get to the website itself.
Be sure to fill in the data and don’t exceed the maximum length of the meta-title and meta-description. How you can easily enter or change this data is explained below in the tool tips.
2. Produce high quality content
Without quality content, your law firm doesn’t have anything to do SEO with. Even a great lawyer SEO company can also just work with something that you actually have. If you promise the greatest things in your metadata, but your content is actually junk, your visitors will jump off your website or blog pretty quickly by clicking the back button within seconds. This registers Google and punishes your website if these processes accumulate.
So keep your promises and meet the expectations of your readers. Visitors must be enthusiastic about your offer and your content must captivate them. This means a qualitative text as well as a user-friendly design.
High-quality content is probably the best guarantee for backlinks – that is, for links to your website. After all, good content is often shared and mentioned. The more sources refer to your website or blog, the higher Google ranks you in the rankings. After all, a website that is often linked to must be a good website – so the theory goes.
3. Do a keyword research
There is now an unmanageable amount of content on the web. Even your topics have certainly been picked up from time to time. If you already have a concrete article idea in your head, your keyword will usually result quickly. But do you actually use the search term that your target group uses?
Through the keyword research with the tool SECockpit it quickly became clear that many more people use the search term” sales funnel” instead of the term “sales channel” – a crucial finding. Read more about the SECockpit keyword tool below.
If you lack inspiration for new articles or would like to fill in your editorial plan, keyword research is an excellent tool for finding highly interesting topics for your target group.
4. avoid over-optimization at all costs
Once you have found your optimal keyword, you shouldn’t be too euphoric and include the search term in every second sentence. If the keyword density is too high, the reading flow will be disturbed enormously, because the sentences and the entire text are simply not round anymore.
Therefore, make sure to use synonyms for your keywords. Using synonyms is natural and natural content is much more authentic than artificially inflated articles. By the way, Google recognizes synonyms and rates them positively.
Also with this point the Plugin introduced by me further below reaches you again under the arms. Automatically the plugin calculates the keyword density in your article and points you if necessary to a too high keyword density. You can find a screenshot of this in the plugin tips.
5. Think of your readers when writing
This picks up the fourth tip again and expands it. SEO isn’t everything – that’s clear. As soon as you put the main focus on optimizing your content on the machine and not on people, something goes really wrong.
Before you ask yourself “How can I optimize my content for search engines?”, you should ask yourself “How can I improve my content and produce great content that can be shared? Because if your readers like your content, Google also likes your content. Google registers how long and how many people are “staying” on a website and rates the number of clicks and length of stay as positive.
6. Practice patience and endurance
You can still implement all the tips today, but you won’t feel any groundbreaking changes the next morning. It takes time for search engine giant Google to register the changes you’ve made. Keep this in your head and don’t let it get you down if your work doesn’t deliver results immediately.
With patience and perseverance you will be able to direct a sustainable flow of traffic to your website. Observe in your website statistics how traffic will increase via search engines – this will motivate you tremendously.
7. Learn from the competition
Copying content and strategies one-to-one is never a good idea – but getting a little inspiration from the competitions makes sense.
Enter a keyword in the Google search box for which you want to rank. Take a look at the results on the first search results page. How was the meta title and meta description designed? How is the website and the article structured? Do you notice any differences to the results below in the Google list? You can transfer actions that seem to work well to your own offering and apply them to yourself as you see fit.