7 Simple SEO Tips for Law Firms
Law firms need one thing above all else: a website that instills trust and brings potential clients to your business. To help you SEO optimize your website or blog for Google today, I’d like to give you 7 tips that will help you generate more traffic in the long run. My tips refer to the optimizations you can make for each individual article. In another article you’ll find an SEO guide for pictures and a checklist to download.
1. Fill in the metadata
An absolute must-have for search engine optimization. The metadata describes your content more precisely, both for Google, and for your readers. First, there is the meta title, which contains the heading of your article (or a different shorter heading). The Meta-Description provides a crisp short description of your content. Your keyword is also one of the three most important metadata.
Google reads this data and uses it. For your readers it becomes visible in the search engine results. This headline and the small teaser are the first impression of your website, even before you get to the website itself.
Be sure to fill in the data and don’t exceed the maximum length of the meta-title and meta-description. How you can easily enter or change this data is explained below in the tool tips.
2. Produce high quality content
Without quality content, your law firm doesn’t have anything to do SEO with. Even a great lawyer SEO company can also just work with something that you actually have. If you promise the greatest things in your metadata, but your content is actually junk, your visitors will jump off your website or blog pretty quickly by clicking the back button within seconds. This registers Google and punishes your website if these processes accumulate.
So keep your promises and meet the expectations of your readers. Visitors must be enthusiastic about your offer and your content must captivate them. This means a qualitative text as well as a user-friendly design.
High-quality content is probably the best guarantee for backlinks – that is, for links to your website. After all, good content is often shared and mentioned. The more sources refer to your website or blog, the higher Google ranks you in the rankings. After all, a website that is often linked to must be a good website – so the theory goes.
3. Do a keyword research
There is now an unmanageable amount of content on the web. Even your topics have certainly been picked up from time to time. If you already have a concrete article idea in your head, your keyword will usually result quickly. But do you actually use the search term that your target group uses?
Through the keyword research with the tool SECockpit it quickly became clear that many more people use the search term” sales funnel” instead of the term “sales channel” – a crucial finding. Read more about the SECockpit keyword tool below.
If you lack inspiration for new articles or would like to fill in your editorial plan, keyword research is an excellent tool for finding highly interesting topics for your target group.
4. avoid over-optimization at all costs
Once you have found your optimal keyword, you shouldn’t be too euphoric and include the search term in every second sentence. If the keyword density is too high, the reading flow will be disturbed enormously, because the sentences and the entire text are simply not round anymore.
Therefore, make sure to use synonyms for your keywords. Using synonyms is natural and natural content is much more authentic than artificially inflated articles. By the way, Google recognizes synonyms and rates them positively.
Also with this point the Plugin introduced by me further below reaches you again under the arms. Automatically the plugin calculates the keyword density in your article and points you if necessary to a too high keyword density. You can find a screenshot of this in the plugin tips.
5. Think of your readers when writing
This picks up the fourth tip again and expands it. SEO isn’t everything – that’s clear. As soon as you put the main focus on optimizing your content on the machine and not on people, something goes really wrong.
Before you ask yourself “How can I optimize my content for search engines?”, you should ask yourself “How can I improve my content and produce great content that can be shared? Because if your readers like your content, Google also likes your content. Google registers how long and how many people are “staying” on a website and rates the number of clicks and length of stay as positive.
6. Practice patience and endurance
You can still implement all the tips today, but you won’t feel any groundbreaking changes the next morning. It takes time for search engine giant Google to register the changes you’ve made. Keep this in your head and don’t let it get you down if your work doesn’t deliver results immediately.
With patience and perseverance you will be able to direct a sustainable flow of traffic to your website. Observe in your website statistics how traffic will increase via search engines – this will motivate you tremendously.
7. Learn from the competition
Copying content and strategies one-to-one is never a good idea – but getting a little inspiration from the competitions makes sense.
Enter a keyword in the Google search box for which you want to rank. Take a look at the results on the first search results page. How was the meta title and meta description designed? How is the website and the article structured? Do you notice any differences to the results below in the Google list? You can transfer actions that seem to work well to your own offering and apply them to yourself as you see fit.
4 Marketing Ideas for Start Ups
Generally new businesses do not have one thing: a lot of money. Only very few start with a sufficient financial cushion and can fall back on contacts that soon become customers.
Every “normal” start-up has to deal with advertising and marketing in order to turn potential customers into paying customers. But how to implement marketing when there is little money available? In the following you will find some marketing ideas that are at least partly interesting even for established companies.
TIP 1: PARTICIPATION IN COMPETITIONS
It is a good idea for every company to take part in competitions. Start-ups in particular benefit from start-up competitions in which victory is not the declared goal. The mere participation of a jury will attract attention and the press will report on the event. Those who then manage to be among the finalists can be sure that they will be reported on in the newspaper.
Such a competition usually does not cost money, only a little time has to be invested by start-ups. Usually a business plan is required and application documents must be filled out. The competition itself consists of presenting one’s own ideas to the jury. This marketing idea can therefore be implemented almost entirely without financial means, it only takes time!
TIP 2: CROWDFUNDING CAMPAIGNs
Crowdfunding is on everyone’s lips especially recently – let the broad mass of financial backers finance the implementation of a good idea. Of course, this is a kind of credit, but it is granted at much better conditions than would be possible with a bank – if it grants a startup credit at all. Such campaigns can be found for example at Kickstarter or Indiegogo.
Here you have the chance to get the product or your ideas financed and at the same time get attention for your company. Many journalists are out and about on these and similar platforms every day looking for new start-ups and ideas. They then report on this, which in the best case scenario will provide the companies with a little publicity. More attention means more interested parties who can be won as customers.
TIP 3: STRATEGIC COOPERATIONS
At the beginning of a business start-up hardly anyone thinks of cooperating with another company – but far from it! There are established companies from different industries that find joint projects interesting and would try out a product or new services with start-ups. It is important that such a partnership results in added value for both sides and that the customer groups of the respective companies also benefit from it. Creative suggestions are welcome with some managing directors.
TIP 4: DON’T GET LOST!
The Internet is the first port of call for most people when they are looking for a product or service. Start-ups must therefore ensure that they are found on the Internet! Today, your own website is part of a company’s standard equipment. But this site must also be ranked well by the search engines – online marketing is only possible with a little effort, but without high costs.
Search engine optimization (SEO) is the keyword here. It has long since ceased to matter whether the keywords defined seem to be used in endless numbers in the text, since such pages are now even punished by Google and Co., since they are obviously not written for the user. Companies should ask themselves what their target group is really looking for and offer useful added value on the homepage as well as on special landing pages. It is also possible to agree on links with partner companies, suppliers and other service providers. We’ll talk a lot about SEO on our blog, so don’t miss our other articles!
For inspiration, check out these clever marketing ideas:
Site Architecture and Conversion
From A/B tests to keywords to call-to-actions: classic SEO tricks are at the top of every company’s to-do list. The optimization of the site design, however, is rarely one of them. A sophisticated architecture is the best strategy to increase the conversion rate. We show you how design and conversion rate optimization are related and why it is the best way to make more income from an existing website.
1: Good design creates benefits
The webdesign should let users find what they are looking for. To do this, it must take users by the hand from the start of a website visit and guide them to their destination in just a few clicks. In practice, this means in simplified terms: from the start page, the page architecture leads users to an upper category, then to a subcategory and finally to the product they are looking for. If the page structure does not follow a clear and logical structure, users jump off – and thus drop the conversion rate. In other words, an intelligent page makes sense and can be used – and thus creates a benefit for the user. In order to determine the ideal benefit, website operators have to investigate the behaviour of the users on their site. They can ask themselves questions such as:
- How do users navigate on the site?
- Do users find their way directly to the desired product?
- Where can they save individual steps/clicks?
2: It awakens positive emotions
In addition to the benefits, a well thought-out layout should be pleasant to use, so that it arouses positive emotions. In this way it leads users – driven by a dynamic – to the conclusion of a purchase.
The cornerstone for a pleasant surfing experience is the responsive optimization of the site for all end devices. Users should find a site layout on both the desktop and the mobile that allows them to navigate with pleasure. If they do not find an optimized page on one of the end devices, the design loses its positive momentum – and thus ensures a lower conversion rate. In terms of content, storytelling, for example, is a possible means of creating a positive momentum. Correctly structured and told, Storytelling creates a thrilling surfing experience. The ideal architecture is not only informative, but at the same time interactive and sometimes entertaining.
3: It shows its value in every place
A good website is credible and of high value. An intelligent page structure therefore takes users by the hand not only on the start page. It takes them by the hand where they first land on the website. This can be the start page, a landing page, the page of an upper category or a subcategory as well as a product page. A good page design shows users directly where they are and how to get from there to the desired destination. This in turn has a direct impact on the number of purchases. If users always know exactly how to find the product they are looking for, the conversion rate benefits.
In order for a website to have this high value at every level, site operators must design a clear content architecture that provides orientation. To do this, they should create individual content silos that follow a coherent logic. This makes a page easy to understand and useful – and therefore particularly valuable for users.